What is RealEye?
This platform offers advanced eye-tracking technology for businesses and researchers. It allows users to gain insights into visual attention by analyzing where and how people look at digital content. The service is web-based, requiring no specialized hardware, and leverages users' webcams to capture eye movements. It supports a variety of applications, including UX/UI testing, advertising effectiveness, and academic research. The platform provides detailed analytics and heatmaps, enabling users to optimize their content based on real-time data. User-friendly and accessible, it simplifies the process of gathering and interpreting eye-tracking data, making it a valuable tool for enhancing visual engagement.