Merlin

What is Merlin?

Discover the world of birds with an intuitive and comprehensive bird identification app. Created by the renowned Cornell Lab of Ornithology, this app helps users identify birds through photos, sounds, and detailed descriptions. With a vast database covering thousands of bird species, it offers personalized bird lists based on location and time of year. The app features an easy-to-use interface, making it accessible for both beginners and experienced birdwatchers. Users can also explore tips for attracting birds and learn about bird behavior. Enhance your birdwatching experience with reliable, expert-verified information right at your fingertips.

Merlin Use Cases

For Birdwatchers
Identify birds in real-time by snapping a photo or recording their song. Enhance your birdwatching experience with instant information about species, habitat, and behavior.

For Hikers
Discover and learn about birds you encounter on your hikes. Use the app to identify birds by sight or sound, making your outdoor adventures more educational and enjoyable.

For Educators
Incorporate bird identification into your curriculum. Use the app to teach students about local bird species, their calls, and habitats, making learning interactive and fun.

For Gardeners
Identify and attract bird species to your garden. Learn which birds visit your area and what plants or feeders can attract them, enhancing your gardening experience.

For Travelers
Identify birds in new locations while traveling. Use the app to discover local bird species and learn about their behaviors, enriching your travel experiences with nature.

Who is Using Merlin?

Used by a wide range of users, including:

Photographer: This app can help photographers identify bird species in their natural habitat, providing opportunities for unique and captivating wildlife shots. It can also aid in planning photo shoots by identifying locations rich in bird diversity.

Videographer: Videographers can use this app to identify and document various bird species for nature documentaries or educational videos. It enhances the storytelling by providing accurate information about the birds featured in the footage.

Writer: Writers can use this app to gather detailed information about bird species for articles, books, or blogs. It adds authenticity to their work by ensuring accurate descriptions and facts about the birds they write about.

Landscape Designer: Landscape designers can use this app to identify local bird species and create bird-friendly environments. This can attract specific birds to the gardens they design, adding an ecological and aesthetic value to their projects.

Zoologist: Zoologists can utilize this app for field research, helping them quickly identify bird species and record their observations. It supports their studies on bird behavior, distribution, and ecology, making data collection more efficient.

Over the past three months, the website has seen significant traffic from the top five countries, reflecting its growing global popularity. The site's analytics show a stable and engaged user base, with notable peaks in traffic during marketing campaigns and new feature releases.

The graph of website traffic over this period highlights trends and fluctuations, with a steady increase in visits and occasional spikes linked to promotional events. This growth indicates positive user reception and increasing reliance on the site's tools and services.

Overall, the strong performance metrics suggest successful market expansion and enhanced international visibility.

FAQ

What is Merlin Bird ID?

Merlin Bird ID is a mobile app developed by the Cornell Lab of Ornithology that helps users identify birds based on their appearance, sounds, and location.

Is Merlin Bird ID free to use?

Yes, Merlin Bird ID is completely free to download and use. It offers a wide range of features without any cost.

How does Merlin Bird ID identify birds?

Merlin Bird ID uses a combination of user input, such as location, date, and physical characteristics of the bird, and a vast database of bird species to provide accurate identifications.

Can Merlin Bird ID work offline?

Yes, once you have downloaded the necessary bird packs for your region, you can use Merlin Bird ID offline to identify birds without an internet connection.

How often is the Merlin Bird ID database updated?

The database is regularly updated with new information and bird species to ensure accurate and up-to-date identifications.

What is Merlin?

Merlin Use Cases

Who is Using Merlin?

Geography

Visitors

Merlin Key Features

FAQ